The Graphic Communications Management major combines a program of hands-on experiences in graphic production areas with application of managerial functions in a business environment. Cost analysis, graphics estimating, pricing and production planning require an understanding of business concepts and knowledge of the technical aspects of graphics. The student will also be introduced to the study of personnel and financial management, material handling, production control, cost analysis and estimating.
The Graphic Communications Management curriculum includes a base core of technical courses complemented by required courses for a minor in Business Administration. The curriculum courses reflect current technology and application, especially in the areas of entrepreneurship, management, sales and customer service, estimating, production control and scheduling.
Opportunities in the Graphic Communications Management field are found in large and small businesses alike and include: Printing companies, book and magazine publishers, newspapers, corporate in-plants, equipment manufacturers, graphic material suppliers, advertising agencies, photography studios, and many others.